Boss Jour pour femme advertised through Gwyneth Paltrow catched my attention immediately. And the reason is it´s very stylish and pure ad which differentiates for me from others and “speaks” with me. And it definitely “works” on me as I bought the perfume :)

I like beautiful ad´s but only very few motivate me to give out money so easily. But this ad did it´s job. I like it´s purity, it´s style and emotion it creates and I have to say that I´m not a big fan of mrs. Paltrow. And also not a big fan of Boss as a brand (it´s too directly associated with money and showing off in my mind). But as this ad is built up in such a stylish way, fragrance is packed very elegantly and product has made available everywhere I got a chance to try it in one mall and fell in love in it. So I´m a happy user of that perfume now and loving it´s beautiful packaging every morning I´m using it :)

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Boss Jour pour femme on üks mu uutest lõhnadest ning mitte tänu oma lõhnaomadustele, vaid reklaamile ja pakendile, mis mulle väga-väga meeldivad! Vähe on reklaame, mis mind ostma motiveerivad, kuid Boss´i reklaam Gwyneth Paltrow´ga haaras kohe esimesel korral mu tähelepanu ja oli nii selgelt eristuv, et tekitas koheselt huvi lõhna proovida. Ja nii ta läks – sain ühes kaubanduskeskuses lõhna nuusutada, see meeldis ning nüüd naudin selle toote ilusat pakendit ja aroomi igal hommikul :) PS: pean mainima, et Boss ei ole minu silmis mingi ihaldusväärne bränd, sest seostub liiga otseselt raha, eneseupitamise ja eputamisega. Aga nagu näete, erandeid leidub – see toode on väga hästi teostatud, mille reklaam “töötas” minu peal perfektselt.